I'm Neeraj Ravi — Senior Creative Designer, Art Director and Team Lead at Pharmalink & Medicina Group in Dubai, leading a small design team producing high-volume advertising work for a portfolio of pharmaceutical, OTC and consumer-health brands.

My work sits where a clinical claim has to become something a physician or a parent will actually stop for. That means reading the study before opening Illustrator, finding the one image or number that carries it, then protecting that idea through every round of medical, legal and regulatory review.

I came into design through film — I started as a video editor in Delhi and studied Electronic Media before moving into advertising. That's why motion has never been a bolt-on: the campaigns I build are conceived to move as easily as they print.

Day to day I brief and art-direct the team, and still produce master artwork, pre-press files, iPad e-detailers, 3D product renders and film edits myself.